this post was submitted on 09 Nov 2025
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Programming
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More subscription service pushing. Windows isn't a source of revenue growth for MS, it's a cheerleader. Lost subscription revenue for Windows on servers to Linux. MS SQL couldn't stop MySQL, MariaDB, PostreSQL, etc. Games for Window Live and paid online gaming failed on PC. Windows Store has been a decade and a half dud. Gamepass looks stagnant and Xbox hardware in decline. Windows Phone failed - big reason Windows Store failed and no presence as a TV OS anymore besides the declining Xbox
MS wants products where users are continuously monetized. The software storefronts haven't worked out like they wanted so focus on subscriptions and advertising. Azure, OneDrive, O365, Copilot, Gamepass less focused on Xbox hardware, ... whatever else they can come up with. Windows will advertise them sacrificing user satisfaction for Windows
For MS it may be the right move. Don't think there's political willpower for trying again to compete with Android and iOS for mobile. Don't think they'd even manage TV against Roku let alone Android TV or big TV makers like Samsung with Tizen. Apple would have to screw up hard with MacOS for those users to switch to Windows rather than sticking Mac or go to iPad's. Android has a desktop cooking with an eventually graphics accelerated Debian VM. Linux in general still on the multi-decade nibbling towards the mainstream along with software like Blender, Krita, LibreOffice
OS reccuring fees is a server and enterprise workstation support contract thing. Trying to do that to consumer desktop would kill it pretty quick. Windows is in a hard place of being a mature big money maker that doesn't look possible for growth but still too big to cast aside. It'll straddle the line of advertising where MS tries to not kill its market share but nag users to buy MS subscription services. More telemetry for advertising