Low-Helicopter-2696

You know the sponsored results when you do Google search? That's adwords. Might be called something different now.

Let's say I'm selling inflatable bouncy houses. Rather than invest in 25 bouncy houses and crossing my fingers that people will want to buy them, I instead put up as basic website as I possibly can. Something like Shopify where it's basically all done for you..

Then I run some AdWords to drive traffic to my website.

This practice can be a little controversial, but I think it's okay. You could basically have the customer go through the process of making the purchase, and then at some point before you take their money, just indicate that it's on back order. If the customer has gone through the time and effort to enter all their information like shipping address, you can be sort of confident that they intended to make the purchase.

I think the fact that he's a felon should have been a red flag. Depending on what he was in for, you might just want to win this one go and treat it as a valuable learning experience for future clients.

I'm trying to think of a reason why someone would need 1,500 separate email addresses that doesn't involve spamming people.

People who are commenting that you should just read books on business instead of going to school have a gross misunderstanding of what college is all about.

If you enroll in a program and take it seriously you'll get a lot out of a business degree. You probably also have internship opportunities that could lead to jobs.

There's a great book called The emyth, which kind of explains what you're asking about. There's a difference between being an expert at doing a particular task, and running a business.

Check out calendly

Give them away with a coupon for a discount on the purchase of a future pair. Or just start with a discount that covers your costs.

You need to "prime the pump" by removing as many objections to trying your socks. If people love them, they'll come back and buy more.

If they don't come back, you know there's a problem that needs to be addressed in terms of price, quality, or differentiation.

Many Chinese companies have people that speak English. Have you reached out to any companies?

The 4 hour work week. Not because I took it literal, but it promotes the idea of finding smarter ways to do things.

For example, it explained that before you launch a product, test demand. That way you don't end up with a bunch of inventory that nobody wants. Sounds simple, but there are tons of people who have a garage full of knick knacks because they didn't bother to run a simple test with AdWords.