Have 2 guests, either a celebrity fan of one of the teams or a known former player. One each half. First few minutes of the second and middle/later of the 3rd. Cut the promotion crap. Leave the rest of the time for the two to banter with each other while watching the game.
Have 2 guests, either a celebrity fan of one of the teams or a known former player. One each half. First few minutes of the second and middle/later of the 3rd. Cut the promotion crap. Leave the rest of the time for the two to banter with each other while watching the game.