this post was submitted on 23 Nov 2023
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There are 3 types of products-
Painkillers: an immediate solution to a pressing problem.
Vitamins: not solving a pressing problem but something that can enhance your overall quality of life.
Candy: something that doesn’t solve a pressing problem, or enhance your overall quality of life, but is still enjoyable nonetheless.
The fastest line to success would be to sell a painkiller. But there are also vitamins and candy that always have a place in the market.
Love this analogy, you come up with it?
I read it somewhere a while back can’t remember where but it definitely helped me understand the whole “solve a problem” mantra.
Every business solves a problem but there are different degrees of problems so it’s great that anybody can do entrepreneurship and tackle the problems they are best suited for/inclined towards/knowledgeable about.
Wasted years not starting because I was looking for a painful problem to solve. Now focused on vitamins and candy as it’s a better fit for me.