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What problem is coca cola solving? (alien.top)

submitted 11 months ago by guvavava@alien.top to c/entrepreneur@indiehackers.space

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everyone says to build a good business you have to find customers pain points and solve that, i agree but when i look at brands like coca cola, products like games, movies, all these dropshipping stores, expensive brands who outsource manufacturing and use the word luxury to price it way higher than market value of that product and still people buy it, what are they solving?

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[–] Farkasok@alien.top 1 points 11 months ago (1 children)

Love this analogy, you come up with it?

[–] SlappyWite@alien.top 1 points 11 months ago

I read it somewhere a while back can’t remember where but it definitely helped me understand the whole “solve a problem” mantra.

Every business solves a problem but there are different degrees of problems so it’s great that anybody can do entrepreneurship and tackle the problems they are best suited for/inclined towards/knowledgeable about.

Wasted years not starting because I was looking for a painful problem to solve. Now focused on vitamins and candy as it’s a better fit for me.