this post was submitted on 26 Nov 2023
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That’s not how the enterprise consultancy business works.
It works initially through your personal relationships.
Then spreads initially through the relationships of your clients (referrals).
Then spreads through the relationships of your partners as you bring them aboard.
Relationships is where you need to focus, not YouTube videos. YouTube, blogs, etc is for product companies or if you are already massive scale, and is marketing. What you are doing is enterprise services, and what you need is sales activities, not marketing activities. So you need to get to your network, make calls, offer low cost initial services to get case studies to help on next ones, etc.
Great thanks!