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Disney invests $1.5bn in Epic Games and announces major Fortnite partnership
(www.gamesindustry.biz)
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Just in response to your edit, Fortnite was interesting on release but was likely never going to see vast popularity. The release of BR was really the only reason sales picked up, and at that point it makes sense to focus on the mode that’s vastly more popular.
I get that it sucks, but if it wasn’t for the pivot to BR full time, STW would likely still be where it is now, only in a dying game.