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Intel getting closer to launching its more powerful Arc B770 'Battlemage' GPU
(www.tweaktown.com)
this post was submitted on 09 Sep 2025
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All the third market player in the GPU space is doing is eating AMD at the low/mid range while Nvidia eats the high range. The competitive landscape has not improved one bit. General financial problems at Intel make it a high probability that the dGPU division will be scrapped out of necessity before accomplishing anything.
It's sad, but I don't think the dGPU market is capable of sustaining more than two players.
AMD is losing in every ‘range’ and there’s a million and five reasons for it, but it’s absurd to blame Intel for it.
They made a lot of poor decisions (from this specific perspective, which isn’t the whole picture) and it has nothing to do with ‘the dGPU market being incapable of sustaining more than two players’
Except it is when you consider price/performance for the range of cards most people buy.
XX60 and XX70 class cards are where most sales are, and that's where all 3 companies have something to offer
The main issue is that the average consumer is dumb and keeps buying Nvidia, even though both AMD and Intel have better price/performance and often just more performant in that class due to Nvidia cheaping out on vram. Consumers are treating Nvidia cards as a luxury brand, like iPhones
Part of the problem is that historically, AMD was just flat out bad. Its no so much as thinking of Nvidia as a luxury brand as not even realizing AMD or Intel are valid options. Even if things get better, it will take time for public sentiment to shift, given that people aren't replacing their computers often.
For example, I got a Vega 56 for cheap near the end of the generation. I had constant issues with it's drivers, and my whole friend group was obviously exposed to them when we played games together. Seeing that, reasonably, they decided they wanted to stay away. Given that my friend group is relatively technical, they're opening up to AMD again as people say the issues have improved, but if I had a less cheap and less technical friend group, that experience would have completely burnt that bridge.