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Why did Logitech buy Jaybird and then killed the brand? (alien.top)

submitted 1 year ago by Repulsive-Toe-8826@alien.top to c/headphones@hi-fi.community

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Does it even makes sense marketing wise? There was basically zero overlap in market positioning between Logitech and Jaybird, and they're not even using it to compete with Jabra and the likes. Just why?

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[–] w0ut@alien.top 1 points 1 year ago

Because it’s a trash company. Long ago they bought the squeezebox product line, which was fabulous at the time. Aaaaaaaaand, they killed it.

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