this post was submitted on 22 Nov 2023
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So it's an All-in-One platform, yes? Lead Gen and email marketing?
It sounds good, I think HubSpot and Mailchimp have mutated into all-in-one platforms.
First, you're going to have to ask whether you have the resource and talent capability to do all this. What I mean is all those things in isolation require a specialized skillset.
Lead gen is not easy, you'd have to know a lot about crafting sales copy, eBooks and media buying. Clients will want some guarantee your product can generate QUALITY leads and not some random leads to fill up a quota. Agencies usually charge thousands to craft content and give clients good leads. How will your SaaS incorporate this in its pricing?
Integrating a lead-gen component with an email capability also sounds complex. Your email component would have to match the speed and flexibility of sites like Mailchimp, HubSpot...pretty quickly.
Without it being a SaaS, why not just focus on being a hands-on lead-gen business first? See if you can generate quality leads for clients. Afterwards, get into email marketing. This way, you'll learn / master the ins and outs, what works, what doesn't.
If you're able to scale, you can then decide whether to go down the SaaS route or just be a hands-on service provider with deep marketing tech. My point is, take small steps first and give yourself room to choose the best 'big' play later.
thanks for this response.
I want to emphasis on the fact that business leaders are not sure how to create lead magnets. So if I provide value there, do you think it will work?
I mean its just one element but it is related to what you have mentioned above isnt it.
It's kind of giving them the sales copy, with a landing page...
sort of like a funnel
Right. That's what I was nudging you towards.
It will work because no one will refuse an offer that grows their business, only question is...will your system work? Have you ever spent more than $500 to generate leads for yourself? The nature of the business also typically needs 2 or more people, or you'll burn yourself out fast. Anyway, best wishes and good luck.
But what if it is a system that teaches the business to do it themself. And they put the ads out and the system generates leads for them?