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Almost sold out before Christmas even started. What do I do? (alien.top)

submitted 2 years ago by Ordinary_Homework550@alien.top to c/entrepreneur@indiehackers.space

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Hey everybody, I’m M21 and I just launched my new product about 3 days ago with the expectation that I’m just on time with Christmas coming up. I had about 200pcs of stock, but once I turned on Facebook Ads, the sales went crazy and I’m selling about 40/day…

On one side I’m extremely excited, on the other, what do I do when I sell out? Since I’m private labeling, restock will take about month and a half. I’m afraid that if I stop the ads, I won’t be able to start running after new years again. Is this a big deal? I’m totally fine with missing on profits throughout Christmas, however, I really believe in this product and I’m not sure if it will have the same momentum if I stop the campaign right now.

Should I sell out? Or should I lower the ad budget so much that I get just a couple of sales/day until I restock? And also, how big of a impact do Christmas have on sales at this time? I’m sure about beginning of December, has it already gone crazy now? What amount should I expect after new years in comparison to now? I think I just need reassurance. Thank you so much.

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[–] AnimalZombie45@alien.top 1 points 2 years ago (4 children)

Rule number one in sales : never stop to sell

What you can do is to reduce your ad spends and provide a pre-order button directly on your product page. This pre-order option will inform your customers is not available currently and then can be notified when it will be again by giving you their email.

[–] al_x85@alien.top 1 points 2 years ago (1 children)

Totally agree 👍🏼

If you’re out of stock at some point, make sure you let everyone know that the product is scarce and they can pre-order today to be among the first to get the product, once it’s back in stock.

I would also suggest to take a look at your pricing strategy.

[–] TakingChances01@alien.top 1 points 2 years ago

Was going to say this, perhaps you can raise the price a bit OP.

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