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Why all of these celebrities and wealthy people joining OnlyFans don't create their own platforms instead? (alien.top)

submitted 11 months ago by Redvolition@alien.top to c/entrepreneur@indiehackers.space

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So, first off, how much would it cost to build an OF-like platform? I know that basic cookie cutter video hosting websites go for 20 to 50k USD. Now triple that for extra gimmicks, lets say then 60k to 150k.

Unless I'm widely wrong about how much it costs to build a personal platform like this, why are all of these rich celebrities joining OnlyFans and accepting the 20% cut taken from them?

My hypothesis:

They for some reason actually want to be associated with OF as a marketing trick.
They want to be associated with OF due to a political agenda. What would that agenda be?
They expect to attract more subscribers from OF than on their own, due to people already having OF accounts to begin with, which streamlines subscription.
There is enough internal traffic on OF so that the platform itself can serve as an advertisement vehicle. OnlyFans has an estimated 1.25 million daily active users. I would imagine this is nothing to most of these celebrities, though, which already have comparable or higher followings elsewhere.
I'm wrong about costs.

Disclaimer: I don't use OnlyFans, and I'm only vaguely aware of how it works, so there is that.

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[–] AnshulYadav@alien.top 1 points 11 months ago (5 children)

I think it is "5."

As you haven't consider the biggest cost involved in creating OF-like platform with 1.25 million DAU. It is, without a shadow of doubt, the marketing cost.

That line item in the cost sheet is the trickiest to quantify.

Because there is a first mover advantage involved. If you can identify a valid niche, it costs very little. People just come to you because there is no where else to go. Like starting a forest fire in summers.

But if you are the second app that is trying to be the new OF, or the 10,000th marketing agency trying get clients, your cost will hell lot more.

[–] Redvolition@alien.top 1 points 11 months ago (4 children)

Thing is, they wouldn't be trying to be a new OF in this case, they would just be launching their own content through their custom platform, not hosting other people's content like OF does. There is some intersection between these businesses, but they are not in direct competition, in my view.

[–] AnshulYadav@alien.top 1 points 11 months ago (1 children)

How does not hosting other people's content reduce the marketing cost?

[–] Redvolition@alien.top 1 points 11 months ago (1 children)

These people are already famous, they are their own marketing. All they have to do is create the platform and point their fans towards it. Its not like they are creating an entire platform and personal brand from scratch - they already have one and just need a means to distribute and monetize it.

[–] AnshulYadav@alien.top 1 points 11 months ago (1 children)

Can you give an example? I want to know how many fans they have? And how many DAU you think will be enough?

[–] Redvolition@alien.top 1 points 11 months ago

https://pagesix.com/article/all-the-celebrities-with-an-onlyfans-account/

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