this post was submitted on 27 Nov 2023
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You're asking the wrong question.
For your success to be probable you need an "unfair" advantage.
What is unique about your abilities, your resources, your network, your specialized knowledge that would give you an unfair advantage in ___?
Don't copy someone else. Know yourself, and start from there.
I disagree. You don't need uniqueness to succeed. There are plenty of shops all in the exact same niche with the same services at the same quality for the same prices, and they're all generally successful. Sure, there will always be nuances, but not enough to deserve recognition. We market ourselves as the best in our spaces, but few of us actually believe that.