this post was submitted on 30 Nov 2023
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I'm a solo, non-technical founder of a 7-figure ARR SaaS business, and I can tell you that knowing how to program is the least of your concerns. Learning how to do sales, marketing, operations, fundraising, etc. are all way more important than being able to code.
If you're really standout at any of those you can either figure out a way to self-fund the business or you can raise a little bit of money from something like YC, TinySeed, other acccelerators to hire your first engineer.
Product is important, but distribution way moreso. There's a huge graveyard of failed products that are technically excellent. Not a lot of companies who are great at distribution with crappy products.
I agree. After awhile I realize that just launching is the best thing you can do. Learning from your customers and market, and the demand will help you not waste any money.