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Jeffrey Katzenberg: AI Will Take 90% of Artist Jobs on Animated Films In Just Three Years
(www.indiewire.com)
this post was submitted on 11 Jan 2024
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Read the article.
Machine learning and interpretative output are tools; just like the automobile, the spreadsheet and photoshop.
The introduction of new tools means there will be fewer people manually doing the things that machines can do more efficiently. The introduction of digital spreadsheets decimated the market for paper bookkeepers, but the need for accountants (people who could utilize the new tools) exploded.
I don’t know enough about modern animation production to speak authoritatively about this, but I’m imagining Katzenberg is talking about jobs like inbetweeners and other kinds of admittedly skilled labor that can be lazily farted out by machines. No QA for lazy productions, QA and varying levels of tweaks for high production value work, and all-by-hand for only the most rare auteur works. And most animated works are in that “lazy production” category. It’s gonna look like shit, everyone who cares will notice, but most of the people buying won’t care.
What this also means is that money will stop flowing to high-manual-effort works. The real creative, ground breaking stuff is going to come from either people utilizing the new tools in new ways, or old established artists who refuse to change (Miyazaki, Bill Plympton, Yuri Norstein & Francheska Yarbusova, etc).
if any of those names survive long enough to be relevant for all that. the lag on corporate adaptation of new tech is getting faster, but it's still going to be a number a years i think until we start to see any real saturation of this tech in that space. i doubt Miyazaki can wait that long...
That’s a fair point. I was invoking those names as contemporary examples of that caliber of creator. I feel like we’re always going to have a rolling cadre of seasoned top tier talent with the clout to make “we’re doing it THIS WAY” choices. I like Masaaki Yuasa for the next generation of those folks (even if he never really makes anything else himself anymore and just and guides Science Saru).