this post was submitted on 16 Jan 2024
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Work Reform

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[–] snooggums@kbin.social 65 points 10 months ago (7 children)

What a jackass.

McDonald's, which has raised prices by 20% over a two-year period, said late last year that it was starting to lose low-income customers.

20% price increase over two years you say? Certainly that was necessary to keep the company afloat!

McDonald's annual/quarterly gross profit history and growth rate from 2010 to 2023. Gross profit can be defined as the profit a company makes after deducting the variable costs directly associated with making and selling its products or providing its services.

McDonald's gross profit for the quarter ending September 30, 2023 was $3.864B, a 12.12% increase year-over-year.
McDonald's gross profit for the twelve months ending September 30, 2023 was $14.317B, a 9.63% increase year-over-year.
McDonald's annual gross profit for 2022 was $13.207B, a 4.98% increase from 2021.
McDonald's annual gross profit for 2021 was $12.58B, a 29% increase from 2020.
McDonald's annual gross profit for 2020 was $9.752B, a 12.77% decline from 2019.

Other than a dip in 2020 that was more than replaced in 2021, McDonald's is right back on track with record profits and the only reason they are losing low income earners is pricing themselves out of that market.

[–] falsem@kbin.social 20 points 10 months ago (1 children)

I'm not low income but I do think McDonald's is pretty poor value for the quality. You can usually go someplace with much better food for the same or slightly more now - they're a long way from being 'cheap' food.

[–] Anticorp@lemmy.world 8 points 10 months ago

You can usually go to a sit down diner for less now. McDonald's prices are ridiculous.

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