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Reddit introduces a new ad format that looks similar to posts made by users | TechCrunch (techcrunch.com)

submitted 8 months ago by catculation@lemmy.zip to c/technology@lemmy.world

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[–] noodlejetski@lemm.ee 161 points 8 months ago (10 children)

In early testing of the new format, Reddit found that free-form ads outperform all other ad types in average click through rate (CTR) by 28%, along with increased community engagement when comments are enabled

so they're bragging how much more misleading the new format is, gotcha.

[–] wise_pancake@lemmy.ca 9 points 8 months ago* (last edited 8 months ago) (6 children)

I don't believe that number, the average reddit clicks one of every 4 ads shown?

No way.

Edit: I misread the post to be 28% CTR, you can ignore my comment.

[–] Identity3000@lemmy.world 33 points 8 months ago* (last edited 8 months ago) (1 children)

Careful, they didn't claim to be getting 28% engagement from users... Just that this ad format performs 28% better than other ad types. We have no idea (from this article, at least) what the comparison actually means in real world usage.

[–] wise_pancake@lemmy.ca 5 points 8 months ago

In early testing of the new format, Reddit found that free-form ads outperform all other ad types in average click through rate (CTR) by 28%, along with increased community engagement when comments are enabled.

Ah, you are right, I misread that sentence as the CTR being 28%!

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