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Reddit introduces a new ad format that looks similar to posts made by users | TechCrunch (techcrunch.com)

submitted 8 months ago by catculation@lemmy.zip to c/technology@lemmy.world

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[–] wise_pancake@lemmy.ca 5 points 8 months ago* (last edited 8 months ago) (9 children)

Edit: I misread the post to be 28% CTR, you can ignore my comment.

There's absolutely no fucking way CTR for those is 28%.

I do not believe that.

Posts don't even have a CTR that high, that would mean the average user goes no further than 4 ads before clicking one.

Now I wish I bought some stock so I could get in on a shareholder lawsuit about them cooking the books on this shit.

Edit: for context, it's 0.9% on FB, 1.9% on Google.

What's more likely, someone at reddit fucked up an analysis, or these ads are 14x better than Google or 31x better than FB?

[–] Identity3000@lemmy.world 4 points 8 months ago (1 children)

I replied to you you elsewhere in this thread, but they never claimed to be getting 28% CTR. They only claimed that this format performs 28% better than alternatives.

If a different ad format was getting 1% CTR, then a 28% improvement is still only a total 1.28% CTR.

[–] wise_pancake@lemmy.ca 1 points 8 months ago

Thanks, I've updated both comments.

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