this post was submitted on 18 Mar 2024
35 points (85.7% liked)
Tech
464 readers
1 users here now
A community for high quality news and discussion around technological advancements and changes
Things that fit:
- New tech releases
- Major tech changes
- Major milestones for tech
- Major tech news such as data breaches, discontinuation
Things that don't fit
- Minor app updates
- Government legislation
- Company news
- Opinion pieces
founded 9 months ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
Does MKBHD really have a measurable effect on smartphone sales? I'd be surprised if that were true.
CC BY-NC-SA 4.0
Does any "influencer" actually influence stuff? Legit, I don't know. Advertising generally is more about raising brand familiarity, it doesn't usually make people go out and buy things.
But I would guess that he has an impact on the tech enthusiast community, and I feel like that would trickle down. And there's people like me, I'm not really an enthusiast, but I like to read up on things before I make a big purchase, so I watch his videos when I'm in the market for a new phone or whatever, and then don't watch his videos for a couple years, until it's that time again.
Tbh, that's me too. Every few years it's time to buy a new phone and MKBHD is the go-to channel to filter out candidates
It does make me very curious now. They do make a living, so they must be influencing somebody.
CC BY-NC-SA 4.0
That's not actually a necessary conclusion. It means someone(s) THINKS that influencers are positively impacting sales or whatever, but advertising roi is difficult to actually calculate.
Some influencers ask you to use codes that will associate your purchase with them, so there's there. Plus, I get the sense that at least some of them don't get paid unless people make a purchase with their code, so, pretty low level investment for a company.