this post was submitted on 19 Apr 2024
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Technology
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Like what even is a legitimate use case for these? It just seems tailor made for either misinformation or pointless memes, neither of which seem like a good sales pitch
Say you’re a movie studio director making the next big movie with some big name celebs. Filming is in progress, and one of the actor dies in the most on brand way possible. Everyone decides that the film must be finished to honor the actor’s legacy, but how can you film someone who is dead? This technology would enable you to create footage the VFX team can use to lay over top of stand-in actor’s face and provide a better experience for your audience.
I’m sure there are other uses, but this one pops to mind as a very legitimate use case that could’ve benefited from the technology.
We've already recreated dead actors or older actors whole cloth with VFX. Plus it still seems like a niche use case for something that can be done by VFX artists that can also do way more
Having done something before doesn’t mean they shouldn’t find ways to make it better though. The “deepfake”-esque techniques can provide much better quality replicas. Not to mention, as resolution demand increases, it would be harder to leverage older assets and techniques to meet the new demands.
Another similar area is what LLM is doing to/for developers. We already have developers, why do we need AI to code? Well, they can help with synthesizing simpler code and freeing up devs to focus on more complicated problems. They can also democratize the ability to develop solutions to non-developers, just like how the deepfake solutions could democratize content creation for non/less-skilled VFX specialists, helping the industry create better content for everyone.
This is insane. If you don't understand everything a piece of code is doing, publishing it is insanely reckless. You absolutely must know how to code to publish acceptable software.
Try telling that to businesses. Sadly, you’d more likely to be laughed all the way to the door as opposed to being taken seriously. For the non technical people leading businesses, they’d rather something working 90% of the time today than 100% of the time next week.