this post was submitted on 09 May 2024
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What's the tldr? Just read the entire article and couldn't grasp the main point of this article
I think the headline misrepresents it a bit, but:
Tim's has a long history of playing to a sense of nostalgia and "shared Canadian values".
Politicians have been using this association to try to seem like Regular Joes for years.
The franchise is owned by one of the largest corporations in the world.
Their menu increasingly contradicts the "traditional" vibe they promote, with newer items like Sweet Chili Chicken Loaded Wraps and Loaded Bowls, Tiramisu Cold Brew, and Blackberry Yuzu Sparkling Quenchers.
They're also increasingly expanding options that discourage people from eating in-store, eroding their "de facto town square" image.
Maybe the confused identity of the brand reflects the confused identity of Canada as a whole.
To be honest, it's a pretty muddled piece, but there are a couple of interesting points in there.