this post was submitted on 09 May 2024
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[–] ValueSubtracted@startrek.website 36 points 6 months ago (10 children)

I think the headline misrepresents it a bit, but:

  • Tim's has a long history of playing to a sense of nostalgia and "shared Canadian values".

  • Politicians have been using this association to try to seem like Regular Joes for years.

  • The franchise is owned by one of the largest corporations in the world.

  • Their menu increasingly contradicts the "traditional" vibe they promote, with newer items like Sweet Chili Chicken Loaded Wraps and Loaded Bowls, Tiramisu Cold Brew, and Blackberry Yuzu Sparkling Quenchers.

  • They're also increasingly expanding options that discourage people from eating in-store, eroding their "de facto town square" image.

  • Maybe the confused identity of the brand reflects the confused identity of Canada as a whole.

To be honest, it's a pretty muddled piece, but there are a couple of interesting points in there.

[–] datavoid@lemmy.ml 2 points 6 months ago (5 children)

You know you're truly lazy when the tl;dr itself is too long

[–] ValueSubtracted@startrek.website 3 points 6 months ago (4 children)

tim hortons kind of hypocrites; may mirror society

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