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EA wants to place in-game ads in its full-price AAA games, again (www.techspot.com)

submitted 6 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

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EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during 'Replay' moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn't long before the backlash led to EA disabling the ads.

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[–] fluckx@lemmy.world 46 points 6 months ago (20 children)

I hope gamers will unite. Though it seems far more likely that kids will just buy it because "wooooo hype. Who cares about ads, I already watch a bazillion a day when doomscrolling Instagram".

[–] fluckx@lemmy.world 17 points 6 months ago (3 children)

Get off the gaming market EA.

I can't believe I'm actually going to have to become a retro gamer. Sigh.

[–] Duamerthrax@lemmy.world 22 points 6 months ago (1 children)

Or you know, indie.

[–] Kedly@lemm.ee 7 points 6 months ago

The real answer here. Indie scene is BOOMING

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