this post was submitted on 22 May 2024
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I mean, that's just how it has always worked, this isn't actually special to AI.
Tom Hanks does the voice for Woody in Toy Story movies, but, his brother Jim Hanks has a very similar voice, but since he isnt Tom Hanks he commands a lower salary.
So many video games and whatnot use Jim's voice for Woody instead to save a bunch of money, and/or because Tom is typically busy filming movies.
This isn't an abnormal situation, voice actors constantly have "sound alikes" that impersonate them and get paid literally because they sound similar.
OpenAI clearly did this.
It's hilarious because normally fans are foaming at the mouth if a studio hires a new actor and they sound even a little bit different than the prior actor, and no one bats an eye at studios efforts to try really hard to find a new actor that sounds as close as possible.
Scarlett declined the offer and now she's malding that OpenAI went and found some other woman who sounds similar.
Thems the breaks, that's an incredibly common thing that happens in voice acting across the board in video games, tv shows, movies, you name it.
OpenAI almost certainly would have won the court case if they were able to produce who they actually hired and said person could demo that their voice sounds the same as Gippity's.
If they did that, Scarlett wouldn't have a leg to stand on in court, she cant sue someone for having a similar voice to her, lol.
Yes but also no, the whole appeal is tied to her brand (her public image x the character HER), unlike Woody who is an original creation.
It's like doing a commercial using a lookalike dressed like the original guy and pretending that's a completely different actor.
I agreed with op, then i read your astute response and now I don't know which position is correct.
Thinking it through as i type... If you photoshopped an image of Tom Hanks giving a thumbs up to your product, that would clearly be illegal, but if you hired an exact flawless lookalike impersonator of Tom Hanks and had him pose for a picture with a thumbs up to your product, would that be illegal? I think it might still be illegal, because you purposely hired a lookalike impersonator to gain the benefit of Tom Hanks' brand.
I think the law on AI should match what the law says about impersonators. If hiring an indistinguishable celebrity impersonator to use in media is legal, then ai soundalikes should be legal too, and vice versa.
when you get into these nitty gritty copyright/ip arguments you realize it's all just a house of cards to make capital king and the main ism
I think what it comes down to is intention. Are you intending to mimic someone else's likeness without that person's permission? That's wrong. But if you just like someone's voice and want to use them, and they happen to have a similar likeness, that's fine.
Where OpenAI gloriously fucked up is asking Johansson first. If they hadn't, they would have plausible deniability that they just liked the voice actor's voice. If it reminds them of Johansson, that's even fine. What's wrong is that they specifically wanted her likeness, even after she turned them down.
I get that she is grappling with identity and it's not a clear cut case, but if the precedent is set that similar voices (and I didn't even think it was that similar in this case) are infringement, that would be a pretty big blow to commercial creativity projects.
Maybe it's more a brand problem than an infringement problem.
That reminded me of Ice Ice Baby and the rip-off of Queen's Under Pressure bass riff. Queen won i think.
I don't think this is the same thing though. They asked her, she said so, they went for her cute cousin instead... typical.