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YouTube looks to be testing server-side ad injection to counter ad blockers (9to5google.com)

submitted 4 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

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YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.

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[–] shortwavesurfer@monero.town 159 points 4 months ago (26 children)

Go right ahead. If they actually manage to do it, that will be the end of my YouTube watching. Except on extremely rare occasions. I don't need it badly enough to deal with that.

[–] GrievingWidow420@feddit.it 2 points 4 months ago

Hope folks will actually stick to claims such as this when the time comes

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