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YouTube looks to be testing server-side ad injection to counter ad blockers (9to5google.com)

submitted 5 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

233 comments fedilink hide all child comments

YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.

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[–] KingThrillgore@lemmy.ml 92 points 5 months ago (25 children)

Enjoying YouTube is quickly becoming a case of the juice not being worth the squeeze

[+] CrayonRosary@lemmy.world -74 points 5 months ago (24 children)

Drink the Kool-aid instead and join Premium. It's great. YouTube is my primary source of video entertainment. No ads on any device and countless thousands of hours of math and science videos, SNL clips, educational videos, game reviews, and on and on.

For the cost of two beers a month, I get access to the best video library in the world with no ads, plus saved video progress so you can resume videos later, and YouTube Music to boot.

Why everyone on Lemmy thinks everything in the world should be free when it costs money to run the servers and pay content creators is beyond me. Makes no sense.

[–] InternetUser2012@midwest.social 35 points 5 months ago (2 children)

I will never pay Google a dime. They make enough off of us. It's really easy to download the video you want to watch and watch it on a stand alone player with you guessed it, NO FUCKING ADS.

[–] Scolding7300@lemmy.world 18 points 5 months ago* (last edited 5 months ago) (1 children)

I also don't trust them that they won't sell my data if I pay them

[–] InternetUser2012@midwest.social 9 points 5 months ago

You know they'll still sell it.

[–] AVincentInSpace@pawb.social 4 points 5 months ago

For now. If Google succeeds at doing this it won't be.

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