this post was submitted on 13 Aug 2024
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[–] Gsus4@mander.xyz 75 points 3 months ago* (last edited 3 months ago) (18 children)

I'd guess it would be a vertical breakup rather than horizontal: separate android, cloud, youtube, search, chrome, ads...depending on how aggressive they want to be.

[–] mkwt@lemmy.world 18 points 3 months ago (8 children)

But if they've only been found to monopolize search, how does that remedy the search monopoly? Presumably the new separate Google Search company would still have a search monopoly.

[–] Fester@lemm.ee 8 points 3 months ago (2 children)

Google search has some features that alternative search engines don’t. I use DuckDuckGo for 99% of everything, but I occasionally use Google to see local busy hours, or sometimes any hours, reviews, phone numbers without navigating a shitty website, etc.

I think there are ways to break up Google search on its own, and make some of those features separate and accessible on other search engines.

Then there’s the matter of advertising, data collection, SEO, exclusivity with corporations like Reddit, etc.

Google is doing things with its search that seem to intentionally reduce the ability of other search engines to compete with them, and that’s really all that the antitrust laws are meant to prevent.

[–] Gsus4@mander.xyz 6 points 3 months ago

They removed something that I used to use: using "-word" to exclude a keyword. Apparently it is because advertisers don't want you doing that, so they turned it into a weighting. So there are features and antifeatures too. I've seen ddg do that too before, but right now it works :)

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