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Google pulls the plug on uBlock Origin, leaving over 30 million Chrome users susceptible to intrusive ads (www.windowscentral.com)

submitted 3 months ago by mesamunefire@lemmy.world to c/technology@lemmy.world

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[–] mke@lemmy.world 186 points 3 months ago* (last edited 3 months ago) (38 children)

I think some people overestimate how many will migrate to Firefox in the near future over this.

High switching cost compared to finding another extension (e.g. uBO Lite), even if the resulting experience is worse.
Just as many Firefox users like Firefox, lots of Chrome users enjoy what they have too. They don't want to lose that.
The kind of tech-aware person who'd switch over this is much more likely to have seen the news months ago and taken action already.

As fun as it is to imagine an Adpocalypse shocking the masses and pushing them to try out alternatives to big tech, it's also way too optimistic, I feel.

[–] Gestrid@lemmy.ca 5 points 3 months ago (1 children)

High switching cost compared to finding another extension (e.g. uBO Lite), even if the resulting experience is worse.

You're not wrong about the high switching cost.

Switching from Chrome to Vivaldi (because of Chrome's whole FLoC thing) to Brave (because I didn't like Vivaldi's layout) to Firefox (because of Brave's whole thing) was a pain.

And I don't mean as a whole. Taking the time each time to change from one browser to another was always a pain. Transferring bookmarks and passwords was easy (Chrome and Firefox are at least compatible in that regard), but transferring extension settings was a whole different beast.

Some extensions had cloud sync support. Others had local export support. Some didn't have either kind, and I'd have to manually copy the settings from one browser over to the other. And that's not even getting into finding replacements for the Chrome-exclusive extensions (of which there were only a few, thankfully).

[–] mke@lemmy.world 2 points 3 months ago* (last edited 3 months ago)

(because of Brave's whole thing)

Ha.

I'm sorry to hear that, been there (Chrome, Opera, Vivaldi, Firefox in my case). Hopefully we can stick around for a while.

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