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I remember it very well. You also needed a special player to play them, which only Circuit City sold. It was all cheaper than DVDs and DVD players, but obviously only if you watched it once or twice. And it was more expensive than renting it at Blockbuster.
Just a stupid idea.
Ironically the “viewable for 48 hours” is now the model for renting streamed movies using a special device. They were ahead of their time.
I remember DirecTV in the late 90s used this model. When you wanted to watch a pay-per-view, you had access to a channel that was ~~streaming~~ broadcasting it for 24 or 48 hours.
Oh o remember that. And it wasn’t on demand either, it was just that movie over and over again so you had to line up your viewing with their timeframe, right?
And I had a dude down the road always ready with a card to slap in my box so I could watch every channel for free.
I watched Bigger, Longer, and Uncut first, then Cruel Intentions. I don’t remember the movie, but I was way into the actresses. Good god Sarah Michelle Gellar and Reese Witherspoon really made my 14 year old brain short out bad. I can’t remember a single thing, seriously, but I watched it like 30 times.