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Canva says its AI features are worth the 300 percent price increase (www.theverge.com)

submitted 2 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

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The price of some Canva subscriptions are set to skyrocket next year following the company’s aggressive rollout of generative AI features. Global customers for Canva Teams — a business-orientated subscription that supports adding multiple users — can expect prices to increase by just over 300 percent in some instances. Canva says the increase is justified due to the “expanded product experience” and value that generative AI tools have added to the platform.

In the US, some Canva Teams users are reporting subscription increases from $120 per year for up to five users, to an eye-watering $500 per year. A 40 percent discount will be applied to bring that down to $300 for the first 12 months. In Australia, the flat $39.99 AUS (about $26 USD) per month fee for five users is switching to $13.50 AUS (about $9 USD) for each user. That means a team of five will pay at least 68 percent more, not withstanding any other discounts.

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[–] cmnybo@discuss.tchncs.de 92 points 2 months ago (14 children)

They are probably failing to get enough users, so they will attempt to squeeze as much money from their existing users as they can before they go under.

[–] SapphironZA@sh.itjust.works 9 points 2 months ago (1 children)

Or they are gearing up to sell, so they pull this stunt to make their subscription numbers look better, before the cancellations start rolling in.

[–] simplejack@lemmy.world 2 points 2 months ago

The article’s author seems to think this is an IPO play. Their revenue would spike over 2025 and would inflate the growth metrics for a 2026 IPO.

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