this post was submitted on 17 Sep 2024
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[Dormant] Electric Vehicles
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One essential thing bears repeating: it's not the manufacturer that bears the cost of tariffs, it's the customers. Or said another way, if BYD cars double in price in the US, it's American customers who will pay the difference.
A certain presidential candidate loves to beat that drum but consistently fails to mention that the immediate effect of new tariffs is making Americans poorer.
The higher price point caused by passing on the tariffs to consumers hurts the manufacturer through reduced sales.
Tariffs do hurt companies by driving potential sales elsewhere.
Or they would, if the product wasn't still the cheapest available by 10-30% after the tariffs.