this post was submitted on 07 Sep 2023
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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them (www.thedrive.com)
submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world
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BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

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[–] fubo@lemmy.world 152 points 1 year ago* (last edited 1 year ago) (14 children)

Did cars peak around 2016? That's when you could get a plug in hybrid, with Bluetooth audio, a rear view camera, but no spyware or mandatory subscriptions. Sure they'd pester you to get SiriusXM but you could just say no.

[–] bamboo@lemm.ee 42 points 1 year ago

I'm not sure I'd agree on no spyware. Systems like OnStar are still tracking locations and are deeply integrated into the car. But at least this is before they subscription-ized basic features.

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