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Edit: to clarify: the message in the ad is actually ironic/satirical, mocking the advice for cyclists to wear high-viz at night.
It uses the same logic but inverts the parts and responsabilities, by suggesting to motorists (not cyclists) to apply bright paint on their cars.
So this ad is not pro or against high-viz, it's against victim blaming
Cross-posted from: https://mastodon.uno/users/rivoluzioneurbanamobilita/statuses/113544508246569296
It's funny, but as a driver and a cyclist, the amount of times I barely saw the person on the bike, because they had no hi viz, no lights and no reflectors (and black/dark clothing), even in moderately good visibility conditions is too damn high.
It's not that big of a deal in cities, but I'd be really pushing it to ride my bike out on a 70+ kmph road, and you'd have to hold me at gunpoint to do it without any lights, because I'd be as good as dead anyway.
Of course black cars are kinda the same, except here in Poland every car is required by law to have at least position lights on at all times (yes, sunny daylight too), and it makes a world of a difference no matter the paint color.
I prefer when all people occupying the road, whether its a pedestrian, cyclist, motorcyclist, car, or horse rider be as visible as possible.
Its why I refuse to drive a gray or silver car. They blend in with the pavement at certain times in the am and pm and if it's raining really hard they disappear. In a lot of ways they are worse than black cars.
What's wrong with making sure you are visible? Why is that something to make fun of? (I'm not asking you directly, I just don't get the joke in the ad.)
also grey and silver are boring as fuck
:(
carefully tucks my silver hair into a hat
on a car, not hair!