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The only thing that surprises me is that anyone is surprised by this. If you buy a physical book from anywhere, you own it. If you "buy" the rigth to play a movie (or read a book) from amazon, you own nothing. Usually they don't show that so clearly but that's the reality.
People need to fuck off with this "I'm surprised you're surprised" stuff. It contributes nothing to discussion except showing how far superior of an internet user you are, by no longer being surprised by sketchy shit.
Alternatively: People know Amazon would do this, they're just surprised that we are all standing around letting it happen