So to start with I work at an AD that carry's multiple Swiss brands from $350 price points all the way up to pre-owned PP, AP, of course Rolex, Cartier, etc. Since we are not an AD for those higher brands I like to focus on the brands that we are an AD for and one of them is Longines.
Disclaimer, the company has been great to me and wonderful to work with, that withstanding however, I am a huge fan. I think they offer exceptional value per dollar and I am keen on their vintage leaning design language rich history in the world of aviation.
So that is the why of my question, my actual question is How does the general watch enthusiast on Reddit feel about how the brand is positioning themselves in the market from any aspect such as price point, design language, marketing, public outreach, whatever. What makes them a solid or not so solid brand?
Thank you! I'm trying to get my team fired up about Longines and I want to know what people besides the people I work with think about Longines! Wrist shot of my heritage chrono for some tax.
TLDR: Do you like or dislike Longines and why?
I'm a fan, and I own one (Longines Presence, 18 kt quartz dress watch). I've had it a while and it keeps great time and looks great to me. And, at 6mm thick it's half as thick as my TAG Aquaracer and more than half as thick as my Garmin fenix 7SS.
But I'm also a fan of their general designs and looks. Over the past 5 years, the gravity towards some of the market leaders (Rolex, Omega, Tudor) has just made their respective pricing absurd. They all tell time and date. It's TIME to look at other brands for inspiration. I'd propose it's an opportunity for brands like Longines to grab the segments that just can't spend what's asked for a Rolex or Omega.
This is exactly where I steer my guests who have a healthy price point in the 2k-4k tops range. Over the course of 2 grand you basically have the run of the collection. Whereas you can come in with 5k to spend and still maybe not be able to fit the Tag Carerra you wanted into your budget where for 5k on an aquaracer will get you something special and you’ll still have money left over to buy your sweetie a fancy dinner with an old wine to show off your new watch hahaha