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I have been saying this for nearly 10 years. How the fuck does Trump do it? Trump has had a lifetime of being a conman, of failing at business, of screwing over his partners and his employees at every turn. Yet for all this he STILL has people who crawl and cower towards him and still act like he is the pinnacle of business success when he is the pinnacle of business failure. His father, Fred Trump, was a grade A asshole (Woody Guthrie even mentioned him in one of his songs) but he actually WAS good at business. All risks that he took were calculated and he planned out his real estate plans very carefully and he absolutely took into account what advisors had to say. He was a terrible boss, yes, and an incredibly racist man, but he still consistently made money off his investments while Trump never did. Even in the 90s when Trump was increasingly becoming a joke there were still people that thought of his as highly successful when he had just gone through a string of embarrassing failures.
Just how does he do it?
As I understand it, the public perception of Trump was distorted by how he was portrayed on The Apprentice: https://www.psypost.org/new-research-sheds-light-on-the-influence-of-the-apprentice-on-donald-trumps-political-rise/
The producers at NBC had to jump through a lot of hoops to make Trump appear competent. Their chief marketing officer from that time is very sorry for what he did: https://www.usnews.com/opinion/articles/2024-10-16/we-created-a-tv-illusion-for-the-apprentice-but-the-real-trump-threatens-america
Once Trump became the republican candidate, the right-wing media took up the responsibility of filtering and distorting what their audience got to see and hear about Trump.