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YouTube's ‘War’ on Adblockers Shows How Google Controls the Internet (www.404media.co)

submitted 10 months ago by Bishma@discuss.tchncs.de to c/technology@lemmy.world

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Another great article from 404 Media highlighting the power that the tech giants have amassed over how how we use the internet.

This brings me, I think, to the elephant in the room, which is the fact that Google has its hands on quite literally every aspect of this entire saga as a vertically integrated adtech giant.

This extreme power over the adtech and online advertising ecosystem is one of the subjects of an FTC antitrust suit against Google.

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[–] Kyle_The_G@lemmy.world 354 points 10 months ago (47 children)

Ya I'll never stop using ad blockers, the internet is essentially unusable without them. Mine still work on youtube but if the day comes that they don't I'll just stop using it. We need some competition here, things have gotten increasingly anticonsumer and the companies have gotten too comfortable doing and charging whatever they want

[–] registrert@lemmy.sambands.net 51 points 10 months ago (6 children)

I've used adblockers for like 15 years and I genuinely get disgusted when watching YouTube without it. There's no way I'll go back. I even do sponsorblock to remove in-video ads.

The unfortunate thing is that I'm willing to pay a reasonable price for a lot of content creators, just not via Google/YouTube.

A dollar per channel? I follow 104 content creators om YouTube through RSS. And many more if we count all the other platforms. I can't afford that.

It's a difficult situation for viewers, creators and providers. I don't have an answer, but a stop-gap solution I'd be happy to see is like 480p max for adblockers, pay for HD+. That's reasonable based on how much ad-dodgers impact YouTube from what I've gathered.

[–] Ser_Salty@feddit.de 17 points 10 months ago

The thing that gets me is how little creators actually get per individual ad view. Now, collectively, with tens of thousands and millions of views, they get a good bag. But my watchtimes of that minute worth of ads per video? Literally nothing. A fraction of a cent so small it doesn't exist. I could watch a creator semi-regularly for like 2 years and my contribution to their income by watching ads would be in the single digits. I give them two bucks over Patreon or something just once and that's worth as much as me giving up hours upon hours of my life watching ads. Now, I can't afford to give literally everyone I watch more than once a dollar or two. But I give some money here and there to a couple I watch a lot. To make up for my using an adblocker.

Honestly, I'd probably get YouTube Premium if it wasn't fucking Google behind it.

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