this post was submitted on 18 Dec 2025
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Alright I know people rag on Epic all the time... but it's truly incredible how hard they keep dropping the ball. It's been SEVEN YEARS since it was created and it still feels so basic and terrible to use.
The store is drab and uses huge chunks of space just to advertise fortnite and f2p rewards. Discovery is terrible and the store is full of crypto scams and AI spam shovelware, which is ironic because Epic started off being very selective about what's allowed to be published there. The store also feels like adware because it keeps spamming random notifications and ads unless you turn it off.
The best part is that Epic constantly blames users for not wanting to leave Steam instead of admitting their store sucks. They keep spending tens of millions buying exclusives and giving away games for free rather than spending any time improving the store. Seriously, what are they doing over there?
It's called shortsighted management.
Valve has had success with Steam because they ask themselves "What do gamers want, and how can we turn a profit by giving it to them?" For example, many of us want to mod our games. Enter the Steam Workshop. It's free, convenient and exclusive so it fidelizes (is that a word in English?) customers and indirectly makes them money while improving their image in the market.
Epic's management instead asks themselves "How can we make money off of gamers?" without trying to understand the market. They see that there are many free games on Steam, and many console exclusives, and their tiny MBA brains decide that the only way forward is with free games to lock us to their platform (that's what Valve did, right?) and exclusives so we have no choice. And they have no idea why Valve waste their time with Workshop, Community forums for each game, Proton (Linux and Mac are such a tiny share of the market!) or any of that not-obviously-profitable filler that is in fact what sets Steam apart as a service rather than just a storefront.
Builds customer loyalty = se fideliza
Thank you! Yes, that's what I meant.
Con gusto, parce.