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How do you sell to someone when they don't want to be approached? (alien.top)

submitted 10 months ago by Zealousideal-Leg-288@alien.top to c/entrepreneur@indiehackers.space

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So I did a lot of research through my journey of building a product and selling it. I built a recruiting software and I tried doing the cold dm approach. When that didn't work, I went to a recruiting subreddit and asked why are recruiters so tech averse. Like why won't they reply to me.

Turns out that recruiters (my audience) don't want to be approached. Personalize it as much as you want and they don't want to be approached. Not even for asking what their problems are. Rightfully so, because they have busy days and the last thing they want is a "Hey, what problems do you face?"

How do you reach your audience here? I did the SEO approach but its taking far too long. I got 3 new users but that's it.

Please note that I haven't incorporated and can't do things that need incorporation.

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[–] Ortonium@alien.top 1 points 10 months ago (2 children)

If you’re doing Cold Dms or any sort of Cold Outreach, you need to immediately show your value proposition to your prospect.

Instead of “hey I can do xyz for you”, you say “you’re struggling with ABC problem, I’ve got a solution to fix it for you”

The goal is to sell the call in the DM not the service itself. Secondly, when doing cold outreach, you will get a lot of ppl who would straight up ignore u but volume is key!

[–] ghett0111@alien.top 1 points 10 months ago

This, but personally, I'd never offer a call in the first email.

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