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Tesla will sue you for $50,000 if you try to resell your Cybertruck in the first year
(www.businessinsider.com)
this post was submitted on 12 Nov 2023
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Ferrari has some similar bullshit, but you agree to it in a contract when you buy the car. If you refuse they simply don't sell you the car.
(Ferrari chooses you, not the other way around)
Sure, question is of course: will they be able to do something about it if you agree to the terms and sell it anyway. I don't think 'breaking' an agreement based on unlawful stipulations is actionable (ianal)
For Ferrari, if you break their stipulations, they put you on a blacklist and won't sell you another ever again. I can't find any other hard-and-fast things they do because there's a lot of rumor milling, but barring you from purchases and ending your dealership maintenance seem to be "for sure". I imagine it comes with some other stigmas from the community too. But much like real estate covenants if you agree to something in a contract, and then break it, you're subject to civil action. In a Covenant, the contract holders are permitted to buy back your house and evict you.
Yeah for the people in question (buying ferraris/teslas) that blacklisting part might be deterrence enough. Still, even in that real estate covenant construction you mention, that 'something' they stipulate cannot be unlawful I think.
If they simply forbade resale, it would be an unenforceable term. The obligation on them to buy it back (at an agreed price) in order to enforce the term likely makes it legal.