Windows really screwed itself over with how it handled its integrated app store. By making it Microsoft-owned and moderated with a bunch of caveats on the format (compared to most Linux package repositories) you ended up with shit like FOSS apps being repackaged and sold for money, low quality ports of apps, and a bunch of bullshit that made people avoid it like the plague.
Linux for its faults with how package management works is far superior to even MacOS when it comes to finding free or low cost software. You get 80% of your apps available thanks to flatpaks and new apps can be uploaded with very little hassle compared to even iOS or Android. No fees, no lengthy review process (which could be a disadvantage arguably) and software is much restricted by the platform host.
While GenZ/A may be known for being bad with computers, I think it might just be a sign that Windows is so outdated and poorly designed that people coming from better-designed platforms are confused at shit older folk just put up with for decades.