As Twitter ditches its iconic branding in favor of owner Elon Musk's favorite letter "X," its open source competitor Mastodon is once again seeing usage numbers soar.

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[–] voxov7@lemmy.world 8 points 1 year ago (6 children)

Why aren't posts on mastodon called "toots"?

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[–] tabular@lemmy.world 6 points 1 year ago (3 children)

When is rebranding ever good for users/consumers?

[–] ren@lemmy.world 6 points 1 year ago

Most rebrands keep an element of the original or adopt how the customer refers to it. Think Dunkin dropping “Donuts” and Kentucky Friend Chicken becoming KFC.

All good.

But for Dunkin Donuts to suddenly rename itself “Place” - not so good.

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[–] CharlieAus@lemmy.world 6 points 1 year ago

Addiction it is. They think they are advocating for health and social justice. But they're not. They're just addicted to Twitter/X. I mean... it's owned by someone who pays fascists to post on there, but they are still there? WTAF?

[–] lechatron@lemmy.world 5 points 1 year ago (4 children)

I wonder how much x.com cost to purchase, or if it was just a domain twitter/Musk had lying around.

[–] jupiter_rowland@hub.netzgemeinde.eu 6 points 1 year ago

@lechatron And I wonder if Musk has the balls to try and buy x.org.

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[–] gravitational_anomaly@lemmy.world 5 points 1 year ago

this is sooo complicated

It is, objectively, significantly more complicated, though.

[–] Albinoss@lemmy.world 5 points 1 year ago (2 children)

That’s exactly it. I saw a lot of people on Twitter today saying they’re only staying the fallout. It’s dumb, and yes, I’m part of the problem, though I’m staying only to update some connections on where I’m going.

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