this post was submitted on 20 Jul 2025
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] szymon@programming.dev 7 points 6 days ago (2 children)

We should bring back paying to read a newspaper, magazine, (pc-magazine :P)

Get the hell out with AI slop and constant dark marketing

Let the idiots live on Instagram and don't depend on their 'content'

[–] squaresinger@lemmy.world 6 points 6 days ago

We should bring back paying to read a newspaper, magazine, (pc-magazine :P)

You are probably not wrong, and we should be paying for a lot more things, but the genie is out of the bottle for many things here and it's difficult to roll that back.

For example, newspaper reading habits have changed a lot. Before the internet, you'd usually stick with one newspaper and that's it. Maybe two if you have too much money. You buy your newspaper and you read it front to back, probably even the topics you don't particularly care about.

Now it's often the other way round. Most people read news from quite a few sources (or often just follow links on social media and don't really even care for the publisher), but they don't read their news from virtual cover to virtual cover. Instead, they stick to the topics they care for, or maybe even read about the same thing in multiple publications, comparing what they have to say about it.

For this kind of newspaper reading, current forms of monetarisation don't really work. Most newspapers only offer subscriptions to the whole newspaper, often in the range of €5-15 per month. So if I were to pay for the ~20 newspapers that I read news from at least semi-frequently, that's €200-600 per month. No way I can or want to afford that.

Some allow you to pay per article, but that is usually pretty expensive too (€1-3 per article) and also I need to register to every single newspaper. That's not great either.

What I'd really like to see would be a industry-wide subscription. For example, I pay €10 per month and that allows me to read 100 articles per month across all newspapers. That would be really nice.

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[–] WraithGear@lemmy.world 6 points 6 days ago (4 children)

“And Scott Messer, founder of publishing adtech consultancy Messer Media, added: “Dark traffic is unlike anything we have seen before. It’s demonetising publisher content at scale without user consent. 

“Publishers already face an existential-level threat in the face of AI reducing referral traffic. This is another slice that publishers cannot afford to lose.””

https://youtu.be/ZTt-kfPvRks

[–] Tiger666@lemmy.ca 6 points 6 days ago

Good, I hope they go the way of the telegraph and whale oil salesman.

[–] brot@feddit.org 4 points 6 days ago

The quote is even worse when you take this snippet from above:

The study discovered that the majority of users did not choose to block ads, with ad-blocking technology often activated by a third-party like their employer at a network level, their educational institution, security software they installed, or public Wi-Fi networks. For example ad-blocking tech can be bundled with VPNs (virtual private networks that hide a web user’s location) and built into browsers like BRave and Duck Duck Go. There are also dedicated apps and cross-platform brands such as AdGuard which describes itself as “the world’s most advanced ad blocker” that can “even” block on Youtube.

So they are trying to frame corporate security policies as "no consent". Which totally does not make sense as the contract the worker signed is consent for corporate IT to manage the computer and also to secure it against malware serves via ads. And to even suggest that users who are using a VPN with built in adblock or an alternative browser do not want to use the features the software they installed come with, is crap

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[–] MonkderVierte@lemmy.zip 6 points 6 days ago* (last edited 6 days ago)

And the good old guilt tripping at the end, with the usual "quality content".

[–] bhamlin@lemmy.world 5 points 6 days ago

Oh no. 🎻

[–] HexesofVexes@lemmy.world 6 points 6 days ago

Well now, here's one that comes up under "other".

I started using an adblocker because I was using an elderly netbook for my studies. Ads junked up resource usage so much they used to freeze my laptop, and render most sites unusable.

Thanks to my adblock, I was able to finish my studies.

These days I use adblock because I object to virus-like code execution on my hardware. I tell others about adblock and get them set up to get free tea/coffee (and to watch their faces as sites become usable again).

The quiet mention of the 12ft.io being taken down is disturbing, it was a good tool for students to read article sources. This kind of change forces them to rely on AI (Gemini respects paywalks, Copilot just ignores them), which risks misinformation being spread!

[–] Zotora@programming.dev 5 points 6 days ago

Well no one ever had to sell me on how nice a fire smells.

[–] Jason2357@lemmy.ca 5 points 6 days ago

Largest boycott in human history.

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