Rainbow Six Vegas 2 had ads in it for a movie. I thought it was neat. But it wasn't intrusive. The ads were on legit movie theater posters in the game for a movie.
this post was submitted on 24 Nov 2023
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There are plenty of games in the wild these days, not to mention on my back log, that if this became common practice it’d probably be a good thing. Personally I’d focus on what I already own or retro. So, bring it on 🤣
The marketer's nightmare is that whenever you exploit a new vector to target consumers with ads, whenever you invent a new commercial style to which adults are responsive, you are simultaneously instilling resistance into their kids so they will grow up largely immune.
And if it's particularly invasive or annoying (such as interrupting fun to ad at them) they'll hate your company for the ads more than they like the product.
If anything, I'd say the current kids are far more ad-tolerant than the, let's say, 90s "kids". The ads in games are normal to them.
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I mean this is the same Ubisoft franchise that snuck in Denuvo as a day one patch. It'd be funnier if it weren't so upsetting that nothing will change and the game industry will keep chugging on.
From Ubisoft no less. I'm shocked I tell you. Shocked! /s
I remember there was actually a pizza Hut commercial in a Playstation 1 demo disc. It was one of the Pizza Hut sampler discs.
Things are different now.
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