This is the best summary I could come up with:
Elon Musk’s X, long known as a service for posting short text-based messages about anything and everything, claims it’s “now a video-first platform.”
The assertion, made by the company today in a blog post that was aimed at advertisers, follows an exodus of marketers from the platform including Disney, IBM, and Apple after Musk’s assertion that an anti-Semitic conspiracy theory was the “absolute truth.” That implosion plus other missteps have caused the value of the business to plummet from its $44 billion sales price last year by more than 70% according to Fidelity, one of X’s investors.
A source at X, who asked to remain anonymous because they weren’t authorized to talk to the press, was skeptical about the blog post’s assertion of a video-focused transformation.
“We’re just starting to add in video ads with a similar thing to YouTube where you can skip ahead after five seconds,” Musk said.
Yet many users complain that many ads are from low-quality marketers pitching counterfeit luxury goods and fake Keto Drops endorsed by Shark Tank.
Elon Musk discussed his vision and features for a Twitch competitor while playing Diablo online for 3 hours
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