this post was submitted on 15 Aug 2023
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This is the best summary I could come up with:
Between YouTube, TikTok, and streaming channels, people have a lot of ways to occupy their video-viewing time.
Approximately two years ago, Nielsen started using a new metric for measuring how people spend their TV-watching time.
The latest report shows broadcast and cable TV each dropping about one percent from June 2023 to July 2023.
Nielsen’s “Other” category has been up consistently for the last three months, although it was actually down a percentage point from the same time last year.
Some execs like Netflix’s Reed Hastings have even been loudly and proudly banging a drum heralding the death of linear TV for years now.
Meanwhile, Bob Iger over at Disney just recently announced his desire to find minority stakeholders for ESPN and said its linear cable channels “may not be core to Disney,” citing declining cable subscription numbers.
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🎶 Streaming killed TV star. 🎶