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I don't care if the creator is racist, sexist an asshole or whatever. I only care that their vision for the product aligns with what I want from the product.

Zero. Influencer has a negative connotation to me. I associate it with shock media, cringe, and self-centered hubris. At best it's a production, meant to create a persona and a market around that.

I don't want to be influenced, I want to experience art, story, kindness, food, the world all more holistically than through a screen.

@Gaywallet I think it all comes down to personal values. For example, I just cannot see myself having an account on Lemmy because the creators are apologists for a terrible, criminal regime, that is responsible for the death of thousands of people in my country and for affecting the lives of many in a negative way.

I participate in Lemmy communities like here on Beehaw with my Friendica account, but that's it.

If someone would be an apologist for Russia, again, I would likely not use their product. And if I would know that their product is reflecting their worldview in any way, would not be vital and would have an alternative from a creator whose moral views align more to mine, I would switch away as well.

As for the media some producer makes (e.g. music, video), I think it depends on what the message these creations send. The creator's views I think matter less unless it's reflected in their creation.

Edit/on a side note: As an unpopular opinion, I think the cancel culture does exist, but not to the extent the far right likes to tout. Sometimes people are just being enraged for the most mundane stuff and this creates a lot of unnecessary drama and makes everyone fail to see the forest by the trees. If people would more emphasize the fact that they do not like a certain service because it doesn't align their values, then it would sound way more different.

I'm probably subjective on this too though, things might be different and I might be wrong. But that's how I see things.