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Focus as a non tech CEO (alien.top)

submitted 10 months ago by emtoffee@alien.top to c/entrepreneur@indiehackers.space

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Hi guys,

I was just wondering if you were someone who had little to no grounding in tech as a founder of a tech (mobile app) company. Would you direct your efforts into CS/learning how to program or would you develop your business acumen / softer skills, potentially considering an MBA in marketing? I have no intention of writing the program but hope to find a tech confounder who would or at least be able to liaise with a dev team.

TIA

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[–] agency95@alien.top 1 points 10 months ago

I would not pursue the MBA in marketing unless you really just want to. MBAs are more about working in existing companies than starting and running a startup. Some of the stuff will be valuable but you can learn way more by self-study and doing.

Is your mobile app B2C? If so, go all in on learning how to build an audience, content, social media, and whatever other traction channels you think my work. There’s a good intro book called Traction.

If your app is B2B, go all in on cold calling and sales. This is a super power.

It certainly wouldn’t hurt to learn the basics of programming and product management so you can speak the language and help drive direction.