Electric Vehicles

Lamborghini has doubled down on backing away from electric vehicles. A second executive now confirms the Lanzador will launch as a plug-in hybrid rather than an EV, and that the brand’s first fully electric car won’t arrive until after 2030.

The reason, according to the company, is that its customers “were not willing to buy an electric car” and that the “technology is not mature enough.”

Lamborghini moves the goalpost again

The Lanzador debuted as an all-electric 2+2 grand tourer concept at Monterey Car Week in 2023, positioned as Lamborghini’s fourth model line and its first EV. Three years later, almost nothing about that plan survives.

Stefano Cossalter, product director for the Urus and Lanzador, told What Car? that the production Lanzador will now use a plug-in hybrid powertrain instead, expected to be a version of the Urus’ 4.0-liter twin-turbo V8 PHEV setup. He said it likely won’t reach the market until the end of the decade.

This is the third time Lamborghini has walked back the Lanzador. We reported in July 2025 that the Lamborghini EV might not be electric at all after CEO Stephan Winkelmann cited a “flattening” EV acceptance curve, and the production version had already slipped from 2028 to 2029. In February, the company officially canceled the Lanzador EV, with Winkelmann calling full-EV development “an expensive hobby.”

‘You are completely missing the emotion’

What’s new is the framing. Where Winkelmann leaned on cost, Cossalter leaned on the product itself, and went further than the brand has before.

“There was little to no acceptance by our customers. There was no interest; they were not willing to buy an electric car,” Cossalter said. “We believe that, at the moment, the technology is not mature enough.”

He added that an EV can deliver “a lot of precision, a lot of power, a lot of torque,” but that “the car is really fast, but not emotional. You are completely missing the emotion.”

Cossalter also confirmed there are no plans for an electric Urus, and that the Urus will remain Lamborghini’s only SUV. Development of electric technology is continuing in the background, he said, including work on cell chemistry and software, but any fully electric Lamborghini “likely won’t arrive until after 2030.”