this post was submitted on 21 Nov 2023
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Re-rendering 4k videos (or of any other quality fwiw) with ads included would probably incur more electricity costs than they could ever make through the ads. TV could afford to do this since they transmit the same program and the same ads to everyone. Youtube targets them per user, so they'd need to render the same video, in high quality, every time any user clicks on it.
It's big corpo stuff. Once company grows over certain size left hand stops loosing sight of the right hand.
In other words one team gets task to make sure ads aren't skipped ever, they don't get rewarded for saying its dump idea but for implementation .
Later comes other team that gets task to fifure out why the hell electricity bill went up.
Then after that they figure out best way to save money is to reduce employee count.
Then after the adblocking sensation gets old, some one else responsible for perfomance comes with idea that rendering ads is inefficient and they will go back to popup ads.
It often doesn't make sense and costumer service gets worse as companies grow so i wouldn't be surpriced by something like this at all.